ELTEK NEWS

Recognised as one of the major suppliers of equipment for audio/video and security industries, ELTEK Distribution proposes to its partners a series of cutting-edge solutions dedicated to retail, education, healthcare, finance/banking, public administration, and advertising industry.

ELTEK's offer includes:

• People counting and traffic analysis systems
• Audience analysis systems
• Interactive display systems

People Counting and Traffic Analysis Systems

Such system uses images delivered by surveillance cameras (IP or analog) located at the top of access points of the area selected for research. It analyzes the video recording, counts the number of people passing through the zone and generates various reports and graphics per hours, weekdays, etc.

The systems can be networked and accessed via Internet. Several locations can be linked to a single People Counter system, so that comparative analysis may be performed, and reports can be issued per location or per multiple locations.

The People Counter systems prove to be extremely usefull due to the benefits they provide:

• Drawing profile of the consumers visiting a retail area
• Provides essential data for optimizing the number of staff compared to the number of customers / visitors
• Measuring the real impact of marketing campaigns, in order to find:
  - Attraction rate, which is an increase in number of visitors following a campaign
  - Conversion rate, which is the raise in number of visitors deciding to buy following a campaign
• Estimating the average visit time for current and potential customers
• Establishing the areas with highest traffic

The CCTV-based people counter systems are highly recommended to the following businesses due to the benefit/cost rates:

• Complex commercial centres, such as malls and retail galleries
• Hypermarkets and supermarkets
• Pharmacy chains
• Gas station chains
• Retail chains
• Restaurants, fast-foods
• Financial institutions
• Showrooms
• Transport networks (railway stations, underground railway, etc.)
• Public institutions
• Cultural institutions (theatres, cinemas)
• Education institutions: schools, high-schools, universities, university campuses
• Healthcare institutions

Audience Analysis Systems

The audience analysis systems use images from a surveillance camera mounted under the objective being observed, such as an advertisement, an advertising display, a painting in a museum, etc.), in order to generate reports regarding the number of people who watched, the average viewing time, and viewers layout per hours, days, etc.
The system is based on performance software that makes intelligent image analysis in order to mathematically detect, recognise and analyze objects and events, by using digital technology.

Interactive Display Systems

The interactive display solutions usually integrate a projection system and a CCTV system or special sensors. The cameras and the sensors are capable to record the motions of the people who interact with the advertising surface and send the data to the system. At its turn, the system processes the information received and commands certain images to be displayed by the projection system.

It is used in diverse applications, from interactive games and advertisements to interactive info systems. As they easily draw people's attention, they play an important role in generating traffic.